Shirky-Collective Action 375

I was particularly interested in Shirky’s thoughts on collective action and institutional challenges. Social media and the internet have opened a “Pandora’s” box of transparency and interaction globally. No longer do geographical barriers prevent the dissemination of information. As Shirky’s analogy puts it, “It is like a disease.” Social tools allows for immediate change in informational flow compared to the old communication technology. Information spreads much like disease in that it thrives off contact. The example of the Catholic Church attempting to “ride out” the storm of abuse issues is a good example of old behaviors that no longer work. The decision making that once was limited to the hierarchy of the church is now exposed as parishioners share information within the organization, bringing a collective cohesiveness. Although society now does this virtually, reaching across the globe instantaneously changes our behaviors. Deciding to get involved often meant an arduous process of locating an organization, making contact (snail mail or telephone), and then taking initiative or action. Today, one can jump on the health care debate (for example), and interact with the White House, advocates, or protest in blogs. The transition from letter writing, demonstrations, and gathering in large numbers has changed dramatically. As Shirky’s chapter six states, “Our behaviors have changed.” But as he points out, social tools do not make collective action, just removes the barriers. We are comfortable with easy access and tools that social media and the internet provides. No longer are we restricted to one way communication and having the ability to be heard or connected has created a new form of action.